Sustainability is a practice, not a product
The trick to encouraging a more sustainable lifestyle goes beyond selling a product; it requires a thoughtful system that is mutually practised by consumers and businesses. This system has to be convenient enough — it may be slightly more inconvenient but it cannot be too much — for people to adopt and then create a habit out of it. Foreword Coffee Roasters just launched our new coffee bags. Much thought has been put into the design of this bag to tell the stories of our brand while putting sustainability practices in place. The new coffee bag is made of black…