Sustainability is a practice, not a product

Sustainability is a practice, not a product

The trick to encouraging a more sustainable lifestyle goes beyond selling a product; it requires a thoughtful system that is mutually practised by consumers and businesses. This system has to be convenient enough — it may be slightly more inconvenient but it cannot be too much — for people to adopt and then create a habit out of it. Foreword Coffee Roasters just launched our new coffee bags. Much thought has been put into the design of this bag to tell the stories of our brand while putting sustainability practices in place. The new coffee bag is made of black…

My Fresh Start in Foreword (Part 2)

My Fresh Start in Foreword (Part 2)

Me with Grace (the new Head of Marketing) on the secret Santa gift presentation from Kopi Date which I dread about, but became the best one since I got a useful gift from Keith which is amazing. I can’t wait to be part of it one more time. “Again, I was looking around for a self,” – Christopher Eccleston This quote from my actor from his memoir spoke to me (I hope to read this soon since I found this amazing quote from Tumblr) as it has a theme in my journey to getting my place in the world…

The Innovation Behind the Coffee Brew Bags

The Innovation Behind the Coffee Brew Bags

Innovation takes a process of iteration to discover a solution to a problem. It does not happen in vacuum. To us in Foreword, we were finding a solution to make specialty coffee more accessible to the laymen. Coffee brew bags became our answer. Foreword Coffee Roasters’ Diversity Blend Coffee Brew Bag When I was in Yunnan, China, back in the late 2016 learning about specialty coffee from my trip to a coffee farm, I saw that the coffee drip bag was a popular product sold by coffee companies there. Later on I realize, the coffee drip bag is an innovation which…